BULWARK
Founder @ Bulwark
I started Bulwark as an act of rebellion to the sea of sameness that plagues the martial arts fashion space.
You either get boring or over the top. I felt there was room for bold, but tasteful.
As a Jiu Jitsu black belt, I felt that I had a good understanding of what made fightwear good (or bad).
I spent the first year finding the right suppliers, and designing kits for my home gym.
In march 2026 I launched my first independent kit, quickly followed by several more.
Now I release a new kit every month, and have designed custom kits for the likes of the UK Para Jiu Jitsu Team & Thames Valley Police.
CLASSIFIED
Senior Creative Lead @ Raytheon
Creative Lead @ OLIVER
Much of my work since 2022 has been within classified UK Defence environments and cannot be shown publicly.
I’ve led multidisciplinary creative teams and worked on everything from behaviour-change communications to training.
It represents some of the most challenging and rewarding work of my career. Unfortunately, you’ll just have to take my word for it.
GEN AI
Various
Upon discovering AI, I was immediately fascinated by its potential and became obsessed with pushing it to the limit.
AI is now integrated into my everyday workflow. I’m constantly testing what it can do, finding where it breaks and figuring out how to get more from it.
ACCA
Freelance Creative @ Re:act
I was initially brought in to rethink a series of display ads for ACCA after Re:act had struggled to get client sign off.
Which then led to them asking me to find a large quantity of stock footage for a series of reels.
Then I was asked to find a number of stock images for static social ads.
However ACCA wasn’t happy with the format so I was asked to rethink the static social ads too.
RIGHTMOVE
Designer @ Rightmove
I was integrated in the Rightmove design studio for around 15 months where I worked closely with Developers and Estate Agents to elevate their onsite display ads.
It didn’t take long for me to build a reputation, which led to me becoming ranked 1st for positive customer feedback out of a the entire customer service department (200+ people).
CRAVE
Designer @ Crave
I started my career at Crave, and spent 5 years absorbing as much as I possibly could.
As a scrappy tech start-up, I was given many opportunties to try new things and learn on the job.